The “Business Friendly” program implemented by UNIDO in several countries, including Cameroon, aims to make businesses in beneficiary countries more competitive and strong.

"ACP Business-Friendly" which aims to support value chains through inclusive policies, investment promotion and alliances" is an intra-ACP action funded by the European Union and the Organization of African States, Caribbean and Pacific (OEACP) with a contribution of EUR 34.7 million. The United Nations Industrial Development Organization (UNIDO) has been commissioned to implement part of the Program to the tune of EUR 8 million until the end of 2024.

This Program follows a multi-level approach with commitments focusing on macro, meso and micro level interventions implemented respectively by the World Bank (WB),UNIDO and the International Trade Center (ITC). This Program is designed to achieve two key results: Adopt and implement national policies and legal frameworks that are business-friendly, inclusive and accountable. Strengthen production, processing, promotion and marketing capacities and value chains.

At the macro level

The ACP investment climate is strengthened through improved policies, strategies, and regulations. Administrative environments are informed by enhanced diagnostics on growth, investment and competitive markets

At the meso level

Intermediary organizations and networks of business members are leveraged to build capacity for investment promotion, business support programs, marketing, monitoring, and partnerships.

At the micro level

Productive and commercial value chain alliances are facilitated and formal and informal enterprise level support is provided through capacity building and training to diversify production and value addition capabilities.