The third edition of the Club des Leaders, organized this Wednesday by the SPX-CMR for SMEs, recommends placing the customer at the heart of business operations. This approach ultimately transforms a company into a "value machine".

The thirty participants who attended this session on Wednesday, April 15, 2026, in Douala, left feeling inspired. "The customer has always been a key player in our business, but wasn't central to all our activities. Today, I learned they must be at the very core", shared one SME executive.

The theme of this edition was: "putting the customer at the center: transforming the SME into a value machine". According to Théophile Tchaha, the key note speaker and CEO of TEC Consulting, "The ultimate goal is to reposition the SME around the customer as a lever for sustainable growth". He urged SMEs to adopt a paradigm shift: moving from a "product-centric" model (selling what you know how to make) to a "customer-centric" model (solving a specific problem).

According to the CEO of TEC Consulting, this shift creates a value machine that guarantees growth. Such growth isn't accidental; it’s the result of an offering perfectly aligned with the market. He also advised focusing on customer loyalty rather than constantly chasing new leads. "Focus not on the product, but on the customer, who will only stay if they feel valued. Furthermore, you must treat customers uniquely and structure your behavior like a professional organization", recommended Théophile Tchaha.

This edition of the Club des Leaders provided a vibrant platform for exchange, where participants shared experiences with difficult clients and the techniques used to manage them. The fourth edition is scheduled for next May.